Multi-Touch Marketing Attribution Engine Architecture

Multi-Touch Marketing Attribution Engine Architecture An architecture diagram generated by Archify. Tracking Pixel · t.js Lightweight SDK · Architecture component Tracking Pixel t.js Lightweight SDK Ingestion Edge · app/api/collect · Architecture component Ingestion Edge app/api/collect Identity Graph · Cross-Device Stitch · Attribution Analytics Pipeline Identity Graph Cross-Device Stitch Shapley Model · Algorithmic Credit · Attribution Analytics Pipeline Shapley Model Algorithmic Credit Analytics Store · Attribution Ledger · Architecture component Analytics Store Attribution Ledger Touchpoint Beacon Normalized Event User Journey Weighted ROI Attribution Analytics Pipeline Legend Backend Database External